CASe STUDYLeche de Tigre
Elevating Peruvian Flavors in Downtown San Antonio
About Leche de Tigre
Leche de Tigre is one of the hottest new restaurants in DowntownSan Antonio. The three brothers who own and operate the establishment specialize in the Peruvian cuisine of their heritage.
Goals
The LDT team knew that press and media coverage would be essential to make sure their opening was featured in prominent news outlets that would then lead to reservations and ensuring the restaurant was a hot ticket.
The Eat it Up team composed the opening strategy for the restaurant such as curating invite lists for media and tastemakers, social media teasers, and public outreach.
This hit the team’s key goals of: social media coverage, building restaurant buzz, encouraging an audience of dedicated fans, and securing press mentions with the ultimate goal being to earn notoriety and acclaim for their executive chef.
Execution
Press Mentions
Eat it Up’s opening strategy ultimately had the desired effect and led to multiple write-up’s in local news outlets and regional outlets.
One highlight the glowing review by Texas Monthly’s, Pat Sharpe, and eventually their spot on the 10 Best New Restaurants
Social Media
Our content specialists began working on LDT’s instagram in January to build content for their grand opening at the end of February 2023. With our strategy we were able to achieve an impressive 218% growth rate.
Social Media Statistics
Although our team has managed Leche de Tigre’s accounts for over a year, since the January to August of 2024 we have seen continual growth.
Followers are increasing at an average of 25.7%, impressions (total times Leche’s posts have been seen) are over 1 million, and reach (unique accounts that have viewed Leche’s posts) are just under 2,000.
This continual growth is evidence that consistent content is key to an engaged audience.
Link in Bio
With a click-through-rate of 98%, it indicates that 98% of users who visited the Link in Bio landing page proceeded to click through to the LDT website or reservation platform.
This is always important for our restaurant clients who want to be able to connect likes and comments to actual reservations. By utlizing tracking technology we can actually give restaurant owners the exact numbers they crave for translating a succesful reel to real customers!
The Benefits
Consistent content is key to increasing a brand’s digital footprint. After a year of management, Leche de Tigre is now one of the top results when the phrase is Googled, despite the phrase’s popularity.
“Leche de tigre” is the phrase that refers to the citrus-based marinade that cures the seafood in ceviche. In Peruvian culture the elixir is often served alongside ceviche in a small glass and believed to be both a hangover cure as well as an aphrodisiac.
The fact that a San Antonio restaurant can now be found amongst the top searches despite the terms historied past is a true testament to content creation!
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