CASe STUDYConversa Elevated
Conversa Elevated, the first venture from Four Skillets Hospitality, delivers an upscale experience with creative cocktails, Caribbean-inspired bites, and on-site humidors for cigar lovers.
About Conversa Elevated
Conversa Elevated is the premiere bar and lounge north of 1604 and I-10 loop. It is founded by Four Skillets Hospitality and is the first venture of the group of friends.
They seek to provide an upscale bar environment where guests can enjoy a creative libations menu and chef-quality bar bites that focus on Caribbean flavors. The lounge also has two on-site humidors available to those who’d like to purchase cigars.
Conversa Goals
Prior to beginning services with Conversa Elevated, they were struggling to increase brand awareness, encourage foot traffic, and promote their bar program.
Conversa’s main goals were to increase the visibility of their bar program in relation tothe chef menu they were offering. They had future dreams of hosting music every night of the week and becoming the premiere bar and social spot for young professionals north of 1604.
KPI’S
Increase followers
Create a successful email marketing audience
Increase press mentions of Conversa Elevated
Expand audience
Increase brand awareness
Promote monthly events/tastings
Execution
Conversa needed to begin right away. We onboarded the client a week after their proposal. Their social media presence had been slim before and they were eager to increase their Instagram content.
Our beginning goals were to increase their digital footprint and promote their
unique identity.
Our first reels were to educate the audience on what they offer: chef quality bar bites, a creative bar program, and an upscale vibe.
We also began the email program with onboarding their existing email database from OpenTable.
Social Media Stats
Conversa’s statistics have seen a huge boost since our mid-April launch.
From April 21st to July we have seen:
Accounts reached: 26.7k = 29% increase
Accounts engaged: 1,691 = 12.8% increase
Total followers: 4,602 = 59% increase
TikTok has seen a slow but steady growth as well.
The account has accomplished:
103 followers
503 likes
12k views
First Impressions
The data below highlights the difference in reel postings by Conversa before and after the expertise of the Eat It Up Marketing team.
The data here shows the video created by our team has employed several tools that a client may not notice.
We created our content using native tools: iPhone video capture, trending audios, and text on screen to capture the viewer.
This resulted in higher engagement and longer view times.
Posted April 4th
Posted April 27th
Most Popular Content
Top Content
Our current most played content remains the:
Conversation Dress Code Reel
Brunch Announcement Reel
Not Your Average Bar Bites Reel
Lessons Learned
Our current most played content remains the:
This tells us that your audience enjoys humor, feeling like they are in the know, and learning about your offerings!
10.3k views
484 interactions
9 profile visits
9 follows
6.2 views
233 interactions
4 profile visits
4 follows
7.4 views
209 interactions
4 profile visits
4 follows
Looking Ahead
Examine:
We have seen what your audience responds to, what they enjoy, and what they like to engage with. No one likes to feel that they are being sold something. It is important to let your audience know that you understand them. Instagram is how you can directly connect with your consumer, and we should keep that pathway clear.
What have we learned?
Let’s conduct A/B testing on “front-facing figures” — people your audience recognizes and connects with. We can also position “new” offerings as a point of urgency.
This could include:
Corey discussing his inspiration behind the new summer happy hour
Naima or Misty discussing private events in the tasting room
Chef discussing new menu highlights or features
Plan:
Evolving and testing will be a constant cycle. Let’s not be afraid to try new things. Personality-forward content will make your brand and bar successful!
Email Statistics
E-mail Basics:
The first newsletter was received by 168 recipients. The last email was received by 224 people.
62 people have signed up using the unique link established for events and daily use.
To further segment our audience, we need to increase email capture.
Opens and Click Rate
We have been able to garner an impressive open rate that averages around 40-54.5%.
The click rate hovers between 2-5%.
-The highest click rate is on the most recent email announcing brunch. 91 people opened the email, and 12 clicked on the link to make a reservation.
See the email here
What have we learned?
Your subscribers want to hear about events and announcements to truly engage with the emails. The lowest performing email concerned the summer music schedule, with an open rate of 40%.
The highest performing emails were the brunch announcement and Whiskeys of the World tasting notice.
Let’s set a plan for constant contact to better establish these key announcements.
Looking Forward:
Next possible emails should cover:
A new happy hour menu
Upcoming monthly tasting
Monthly tastings should have more than a 2-week lead time to maximize potential coverage.
Press Mentions
During our first few months we were able to remarkably secure four press mentions aboutConversa’s offerings! Two were a direct result of press releases sent out by our staff.
Influencer Brunch Collaboration
Part of the June brunch launch included outreach to prominent influencers. The list below includes influencers who were reached out to and completed coverage, which greatly increased the visibility of the new offerings..
@liveitupsa
@satxrated
@feeds the bexar
@stxfoodie
@salunchador
@saraharoundsa
Elevating Our Digital Presence: How Eat It Up Marketing Transformed Conversa’s Social Media Strategy
“As a relatively new upscale bar, Conversa understands the critical importance of a strong social media presence. We partnered with Social Vine to enhance our digital footprint, and the results have been outstanding. Social Vine implemented effective strategies that are significantly strengthening our brand, expanding our customer reach, engagement, and following far beyond what we could achieve on our own. Thanks to their expertise, Conversa has seen a marked improvement in our online visibility and customer interaction. We highly recommend Social Vine for any business looking to elevate their social media presence.”
- Glenn Lyday, Owner
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